I help brands design and optimize their marketing efforts at every stage of the consumer lifecycle funnel. From acquisition, retention, to reactivation programs, I make sure that messaging and targeting through paid media, CRM, and owned channels are cohesive, impactful, and stress-tested.

People want real stories from real brands, and I help develop them. At the core of it, I’m a data nerd. Give me access to your analytics dashboard, and I will dive in deep to help translate numbers on a spreadsheet into actionable user insights into develop audience personas and authentic brand narratives that guide creative and copy to improve customer engagement and conversions.

Sure, I can guess which creatives might drive the most purchases based on my past experience, but nothing beats the power of a good A/B test. I develop and execute structured experimentation roadmaps to refine visuals, messaging, and performance over time for your website experience, paid media, emails, organic social, and SMS channels to hone in what actually works for YOUR brand and YOUR customer.

You want your customers to love your brand, and keep coming back. I help you figure out how to do that. By leveraging on-site behavioral data, segmentation, and conversion attribution, I help brands better understand their customer lifecycle, how each cohort is performing, their LTV, and how to improve key KPIs (whatever’s important to you: engagement, retention rate, revenue growth).

Creating cool narratives isn’t enough. Companies also have to be thought leaders in saturated markets. From press releases to coordinating with key publications to acquiring podcasts for your leadership team, I build PR strategies that make you stand out.