THE COMPANY
Original 40 Brewing Company is a neighborhood brewpub based in North Park, San Diego, California. The brewery crafts a wide selection of beer styles in collaboration with local and out-of-town breweries and hosts a wide food menu to pair alongside their beer selection.
Fun fact: My now-husband hosted a surprise engagement party at the brewery, and now this space will always have a special place in my core memories!
MY ROLE
Consultant — 2020 -2024
As a consultant for Original 40 Brewing Company, I managed all of the digital media spend to help drive traffic and engagement to the brewery’s social media pages, online bookings pages, weekly events at the brewery, and merchandise e-commerce sales during the holiday season. Monthly reporting provided insights on creative effectiveness, spend efficiencies, and where to allocate budget based on evolving business priorities.
platforms managed
uncovering core audiences
Though paid media efforts, we were able to identify Original 40’s core audience groups to develop new content, increase local foot traffic, and improve engagement on their social channels.
