THE COMPANY
Floré creates personalized and customized probiotics, multivitamins, and other supplements. The company specializes in made-to-order probiotics based on an individual’s gut microflora using a patented methodology based on the extraction of DNA in stool. This approach ensures that customers receive a fully personalized probiotic that can be received as a monthly subscription.
MY ROLE
Consultant — 2020 -2022
I helped Floré improve subscription conversion and growth for their custom probiotic products by leading and scaling their paid media efforts. I initially managed and optimized Google Ads to drive higher-intent traffic and improve subscription efficiency, then expanded my scope to oversee Meta and Criteo channels to support full-funnel acquisition. I owned monthly performance reporting and delivered ongoing, actionable recommendations, including a structured creative testing roadmap to improve ad relevance, conversion rates, and long-term subscription performance.
